There are four main types of
search engine optimization or search engines, all of which are designed to help
you achieve higher visibility in search results:
- • White hat.
- • Black hat
- • Gray hat also
- • Negative SEO.
Key differences are related
to how long it takes before you begin to see results (time), cost, risk, and
cost.
1.Black hat SEO
Black hat helps SEO to go to
where you want to go faster. As a rule, this is cheaper because you use
shortcuts that conflict with Google's published Webmaster Guidelines. In fact,
many black hat tactics are specifically illustrated in brochures as things you
should not do. In this way, it risks blocking your site and / or your site's
content in search results or decreasing its ranking the next time Google
updates its ranking algorithm. This is a concern. Google updates the ranking
algorithm about 500-600 times a year. SEO Black Hat records value quickly, but
there is a high risk of being unable to maintain value and not maintain it.
2.White Hat SEO
On the other hand, White Hat
SEO techniques are compatible with Google's webmaster guidelines, but tend to
take longer and cost more. On the other hand, White Hat SEO has a much lower
risk and tends to provide long-term value and complexity over time. You'll find
most SEO and content marketing companies like Banana, Search Engine Magazine,
Search Engine Watch, Search Engine Earth, Search Engine Round Table, Post SEM,
Stone Structure, GSQI and Seer Interactive in Philadelphia and SEMRush all. Use
and suggest SEO tools and techniques.
3.Gray hat SEO
Gray hat SEO is somewhere in
the middle, because that tactic is not specifically mentioned in the Google
Directory. You should be careful when choosing this path, since it is not safe
to assume that a particular technology has not been flagged or not mentioned as
misleading and that any problem that gives you a problem will not negatively
affect your assessment.
4.Negative SEO
negative SEO is the practice
of introducing search engine optimization techniques into a black or gray hat
on someone else's site for the purpose of causing harm. Your competition gives
you the opportunity to upgrade your search results.
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