What types of digital content can I produce?
Digital Marketing, The type of content you create depends
on the needs of your audience at different stages of the buyer's journey. You
must start by creating buyer characters (use these free templates or try
makemypersona.com) to determine the goals and challenges of your audience in
relation to your business. At the grassroots level, your online content must
help you achieve these goals and meet your challenges.
After that, you should think about
when you are most likely to be ready to consume this content for the buyer's
travel stage. We call this assignment of content.
When establishing content, the goal is
to direct content based on the following:
Characteristics of the person to
consume (where the buyer comes from).
How close is this person to a purchase
(ie, stage of life cycle).
In terms of formatting your content,
you can try many different things. Here are some of the options we recommend
you use at each stage of the buyer's journey:
Stage of consciousness
Blog Articles Ideal for increasing
free traffic associated with a strong SEO strategy and a keyword strategy.
Graphics They can be shared to a large
extent, which means they increase the chances of finding them on social
networks when others share their content. (Take a look at these free graphic
templates to get started.)
Short videos Once again, these
programs are very shareable and can help your brand find them in new audiences
by hosting them on platforms such as YouTube.
Stage of the sight
Ideal ebooks for generating leads
because they are usually more comprehensive than a blog or graphic publication,
which means that a person is likely to exchange your contact information for
your receipt.
Research reports. Again, this is a
valuable content that is great for generating leads. New research and data
reports from your industry can also work at the awareness stage because they
are picked up by the media or the industrial press.
Online seminars. As a model of
interactive and detailed video content, web-based tutorials are an effective
step-by-step content format because they provide more complete content than a
blog or video publication.
Decision stage
Case Studies Developing detailed case
studies on your website can be an effective form of content for those who want
to make a purchase decision because it helps you to positively influence your
decision.
Certificates - Recommendations. If the
case studies are not suitable for your business, a good alternative to your
website is a good alternative. For B2C brands, think a little more
testimonials. If you are a clothing brand, these photos can take the form of
pictures of how other people are designing a shirt or dress extracted from a
trademark label in which people can contribute.
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