We are entering the fourth structure of digital marketing - the first in 2000 - and there are things your business can do to prepare for the next incident.
What is Digital Marketing 4.0?
Priority structure includes websites, email campaigns, digital advertising, basic social networking management, and blog postings. Focuses only on increasing visits to websites, but does not focus on converting potential customers and potential customer qualifications online. This last repetition, however, includes:
More Integrated Global Marketing: It is now necessary to combine domestic and overseas marketing. Compared to the cold call, I consider it a "warm invitation". For example, after someone reads a blog article on your site, send more meaningful content via email.
A stack of related marketing techniques: No software tool can save that day. Marketing is no longer concerned only with the creative side. Marketing techniques must be designed and integrated properly. Not one social network tool will save today, and one CRM tool will not be the solution. Consider a full stack and how it can work together.
Evolution of marketing roles: The digital transformation is no longer limited to the head of the information department. Now, you need your CMO organization more than ever before. The marketing manager needs to know more about the potential of implementing marketing automation not only to help implement marketing groups, but also to help CEOs measure the total return on investment from start to finish.
Multi-channel marketing strategy: includes in-depth analyzes and data mining, such as AI and automated learning. Multi-channel marketing provides a variety of media when it comes to communicating your brand and value added. The focus may be on only one broker constraint, especially if there are no customers on this channel.
Focus on Account Marketing (B2B). Account-based sales must be an integral part of the digital marketing process, even if you are a B2B SaaS or a newly managed service provider (MSP). This will be the main difference in B2C from B2B institutions in 2017 and beyond.
Understanding what leads to failure
Working on the Fortune 100 for nine years, before moving on to managing my current team, I was fascinated by customer behavior. What are the most digital offerings that deeply engage customers in their digital lives? I began to study specific examples of products, services, communications and experiences that were accepted and accepted by customers during the first two decades of online business. For seven years, working on incoming marketing campaigns, I discovered a pattern of three types of behavior, resulting in the introduction of new digital technologies, which I call the three main types of network behavior:
Access
Consumers want to interact with digital content and access digital data as quickly and easily as possible. Any suggestion that expands this access is incredibly convincing. Think of text messages on mobile phones early, which revolutionized the ability to receive and send messages from anywhere at any time.
What is Digital Marketing 4.0?
Priority structure includes websites, email campaigns, digital advertising, basic social networking management, and blog postings. Focuses only on increasing visits to websites, but does not focus on converting potential customers and potential customer qualifications online. This last repetition, however, includes:
More Integrated Global Marketing: It is now necessary to combine domestic and overseas marketing. Compared to the cold call, I consider it a "warm invitation". For example, after someone reads a blog article on your site, send more meaningful content via email.
A stack of related marketing techniques: No software tool can save that day. Marketing is no longer concerned only with the creative side. Marketing techniques must be designed and integrated properly. Not one social network tool will save today, and one CRM tool will not be the solution. Consider a full stack and how it can work together.
Evolution of marketing roles: The digital transformation is no longer limited to the head of the information department. Now, you need your CMO organization more than ever before. The marketing manager needs to know more about the potential of implementing marketing automation not only to help implement marketing groups, but also to help CEOs measure the total return on investment from start to finish.
Multi-channel marketing strategy: includes in-depth analyzes and data mining, such as AI and automated learning. Multi-channel marketing provides a variety of media when it comes to communicating your brand and value added. The focus may be on only one broker constraint, especially if there are no customers on this channel.
Focus on Account Marketing (B2B). Account-based sales must be an integral part of the digital marketing process, even if you are a B2B SaaS or a newly managed service provider (MSP). This will be the main difference in B2C from B2B institutions in 2017 and beyond.
Understanding what leads to failure
Working on the Fortune 100 for nine years, before moving on to managing my current team, I was fascinated by customer behavior. What are the most digital offerings that deeply engage customers in their digital lives? I began to study specific examples of products, services, communications and experiences that were accepted and accepted by customers during the first two decades of online business. For seven years, working on incoming marketing campaigns, I discovered a pattern of three types of behavior, resulting in the introduction of new digital technologies, which I call the three main types of network behavior:
Access
Consumers want to interact with digital content and access digital data as quickly and easily as possible. Any suggestion that expands this access is incredibly convincing. Think of text messages on mobile phones early, which revolutionized the ability to receive and send messages from anywhere at any time.
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