Digital Marketing

Digital Marketing is a process promotion,marketing generate sales and create brand awareness. seo stands for search engine optimization.

Friday, December 28, 2018

What Is SkyScaper Technique and Using Skyscaper How to Link Building

13 comments
Here's the harsh truth about building the link:

There are a lot of people in internet marketing today who think that "good content" is enough.

They say, "If you publish great material In Site, people will, of course, point Out to me."

If it was so easy ...

If you're serious about creating high-quality links, you should be very organized in how you create and promote content.

Otherwise, you choose the "cooked spaghetti approach": throw a bunch of things into the wall, hoping to get stuck something.

Well, I'll now show you a technique that almost guarantees high-quality links from every part of your content.

Skyscraper Technology:

Step 1: Search for decent reference content

Step 2: Do something better

Step 3: Speak to the right people.

That's why this method works well (and it's about a skyscraper):

Have you ever passed a tall building already and told yourself:

"Wonder, how wonderful is the eighth tallest building in the world?"

of course not

It is the human nature that attracts the best.

What you do here is find a taller skyscraper in your space ... and throw 20 floors to the top.

Suddenly you have content that everyone wants to talk about (and give a link).

Now: Skyscraper is just one of many strategies I use to get Google rankings on the front page. About others I say in the SEO Business That Works.

Step 1: Find the verified link assets

The linkable resource is the basis of any content marketing campaign associated with successful engagement (including this campaign).

I'm not sure who introduced Linkable Asset, but that's the perfect description of what you want to create: a high-value page that you can use for links over and over again.

Keep in mind that the linked resource is not a crap for "12 something that taught me to talk about social marketing."

This content is so great, so amazing, and so useful that people can not access the WordPress control panel and add a link to your site.

But how do you know if your reference will be a huge success ... or a complete failure?

It's easy: you can find content that has already produced a set of links.

Step 2: Do something better

Your next step is to take what you have and throw it out of the water.

Here's how to move your existing content to the next level:

Make it longer

In some cases, a longer article will be published or contain more items.

If you find a reference magnet called "50 Healthy Snacks," publish a list of 150 (or even 500).

In my case, I decided to list all the 200 rating factors ... or die in the attempt.

The first 50 was at the same time. 50-100 was really heavy. It was 100-150 very difficult. 150-200 was an impossible curse.

It took 10 gallons of coffee and 20 hours of sitting in front of my laptop (do not worry, I took breaks in the bathroom) ...

... but in the end I had something better than anything else.

Step 3: Speak to the right people.

  • Working with email is the foundation of skyscrapers technology.

  • This is like a direct link request, but with a very important turn.

  • Instead of sending emails to random people, you're contacting site owners who have already contacted similar content.


When you evaluate such views, you know that:

1. It runs the site in your place.

2. They are interested in your subject.

3. An article on this topic is already linked.

Now is just a matter of companionship with your clearly superior content.

Monday, December 24, 2018

What Is the Future Of Digital Marketing?

3 comments
We are entering the fourth structure of digital marketing - the first in 2000 - and there are things your business can do to prepare for the next incident.


What is Digital Marketing 4.0?

Priority structure includes websites, email campaigns, digital advertising, basic social networking management, and blog postings. Focuses only on increasing visits to websites, but does not focus on converting potential customers and potential customer qualifications online. This last repetition, however, includes:

Future-Of-Digital-Marketing


More Integrated Global Marketing: It is now necessary to combine domestic and overseas marketing. Compared to the cold call, I consider it a "warm invitation". For example, after someone reads a blog article on your site, send more meaningful content via email.

A stack of related marketing techniques: No software tool can save that day. Marketing is no longer concerned only with the creative side. Marketing techniques must be designed and integrated properly. Not one social network tool will save today, and one CRM tool will not be the solution. Consider a full stack and how it can work together.

Evolution of marketing roles: The digital transformation is no longer limited to the head of the information department. Now, you need your CMO organization more than ever before. The marketing manager needs to know more about the potential of implementing marketing automation not only to help implement marketing groups, but also to help CEOs measure the total return on investment from start to finish.


Multi-channel marketing strategy: includes in-depth analyzes and data mining, such as AI and automated learning. Multi-channel marketing provides a variety of media when it comes to communicating your brand and value added. The focus may be on only one broker constraint, especially if there are no customers on this channel.

Focus on Account Marketing (B2B). Account-based sales must be an integral part of the digital marketing process, even if you are a B2B SaaS or a newly managed service provider (MSP). This will be the main difference in B2C from B2B institutions in 2017 and beyond.

Understanding what leads to failure

Working on the Fortune 100 for nine years, before moving on to managing my current team, I was fascinated by customer behavior. What are the most digital offerings that deeply engage customers in their digital lives? I began to study specific examples of products, services, communications and experiences that were accepted and accepted by customers during the first two decades of online business. For seven years, working on incoming marketing campaigns, I discovered a pattern of three types of behavior, resulting in the introduction of new digital technologies, which I call the three main types of network behavior:


Access

Consumers want to interact with digital content and access digital data as quickly and easily as possible. Any suggestion that expands this access is incredibly convincing. Think of text messages on mobile phones early, which revolutionized the ability to receive and send messages from anywhere at any time.

Wednesday, December 19, 2018

Which-is-better-SEO-or-PPC

24 comments
Both options are wonderful, but you have to understand the difference.

SEO is a time-consuming and changing process, and PPC is fast and result oriented.

As a general rule, we typically refer to Google and perform the corresponding search, and the result is based on several factors. Maybe you will not know that a white hat today will eventually become a black hat tomorrow. All that is between the black and white hat is called gray hat technique. Therefore, this line should not be used during search engine optimization. In addition, you must deeply understand the place of residence. So, the professional SEO job has several limitations:

Which-is-better-SEO-or-PPC


The process is slow and the results take some time.

During the night, your site may be moved back to results, and you should be ready to answer your boss at any time.
SEO controls content marketing, and this is where most business owners do not want to spend money.
The ROI approach is not clear when compared to PPC.
Comparing PPC with SEO is a costly business, but it depends on intelligence and math. You can generate quick results and leads. You need to understand the basic concepts of Adwords, FB and Twitter, and integrate this with redirection, you can get enough advantages through search engine optimization.

So from a professional point of view, PPC has the following advantages.


  • Quick process and immediate results.
  • Work on an ROI approach.
  • The results are measurable and can get fantastic reports.
  • No need to learn new Google updates or XYZ updates. No need to invest in SEO marketing, content or marketing via social media.
  • The biggest advantage I've seen with PPC pay people. In my opinion, PPC executives get a better salary than SEO.

Considering all the above ideas, I think that for 3 years, PPC CEO for 3 years is CEO of SEO.

Two kinds of SEO investments

Before you invest in your SEO campaign in a boisterous expectation of three to four investment returns, you need to know that there are two types of SEO investments. Each is taken into account when calculating the return on investment.

Financial Investments.

This is exactly how much money you spend on promoting your site. This money can be spent on buying backlinks, creating content, fixing issues on the page and SEO tools to help you track and modify your current SEO campaigns.

Investment time

This type of investment is often overlooked. Although this does not become less important. In fact, temporary attachments mean the timing of implementing all stages of a search engine optimization campaign, which will appear on the first page of Google. In addition, you must set the watch rate of your SEO agency or SEO specialist. You need to keep track of your spending time to see if SEO is a good channel for your business.

Tuesday, December 18, 2018

What Is Google Adwords Keywords? How We Use to Get High Rankings In SERP?

9 comments
What are AdWords keywords?

AdWords keywords are words and phrases that advertisers place in the hope that their ads will appear on the search engine results page (SERP) when people search for these products or services. For example, if you sell shoes online, you can bet on keywords like Nike sneakers and penny loafers. Keyword search is the process of using tools and data to identify keywords that are likely to attract relevant visits to your ads and your site.

Google-Adwords-Keywords


What is Search Engine Optimization?

Search engine optimization (seo) is the process of improving the visibility of your website or your page on a search engine results page using natural methods. This can be done by using basic search terms in your content so that your search engine can find and display your site more quickly. The authority of the site and your profile links also play a role in your ranking in the search engines.

How does the Google Display Network work?

The Google Display Network or the Google Display Network is a very large network of sites that allow Google to place image ads that cover more than 90% of all Internet users! Advertisers typically think that clicks on the Display Network are cheaper than clicks on the Search Network. Depending on targeting methods, your clickthrough rate (CTR) can be high and your CPA is low.

What is the ad group in google adwords? How do ad groups work?

An ad group is a container for AdWords ads, keywords, and landing pages. Google aims to reward advertisers who create AdWords campaigns with highly organized ad groups. It's important not to place all of your keywords in one ad group, but to organize them by topic.

How relevant are AdWords ads?

Ad relevance is a measure of how closely your keyword relates to your ads, as well as how closely your keywords match your ad's and landing pages. Increasing the relevance of your ads and keywords can increase clickthrough rates (CTRs) and Quality Score.

How does the Conversion Optimizer work?

The Google AdWords Conversion Optimizer is a bid management tool that manages keyword-level bids to try to increase the number of conversions at the advertiser-set price or below the set price (also known as cost per action or cost-per-acquisition).

I put ads on Google. How do I do?

In WordStream, we analyzed tens of thousands of Google AdWords accounts from around the world across a wide range of industries. The easiest way to learn how Google PPC is to compare PPC performance with similar advertisers in your field is the scope of expenses. Fortunately, WordStream contains a free tool for this purpose. Click below to start Google AdWords Grader Free!

Monday, December 17, 2018

What Is Google AdWords? How it Works?

3 comments
What are Google ads (formerly known as Google AdWords)?

What is AdWords? Google Ads, AKA Google AdWords is a Google advertising system where advertisers bid on specific keywords so that their clickable ads visible in Google search results. Because advertisers have to pay for these clicks, this is how Google generates money from search. This image information will help you understand how AdWords works, look at the details of the AdWords auction, the bidding process, and explain important factors like Quality Score and CPC. If you ask "How does AdWords work?" These charts are for you!

Google-Adwords


Does AdWords work?

Does Google AdWords work? Based on how competitive your keywords are bidding and how well this keyword is true for your company's real conversions, AdWords may or may not work for your business. For the most part, we found that Google AdWords is very effective for many types of businesses if they do not spend their money on the wrong keywords or write low ads with low CTR.

What does Google AdWords cost?

Many factors can affect the cost of AdWords ads for your business. Learn more about these costs, how bids work, and the average cost per click for advertisers in our guide, "How much does it cost AdWords?"

How to advertise with Google AdWords

Companies can advertise on Google by opening a Google AdWords account. Learn more about how to make the most of Google AdWords, read here. Or, use the tried-and-true path to AdWords success in the "How to use Google AdWords" graphs.

How do AdWords bids work?

Your ad's actual location is determined by your ad's rank (maximum bid-per-view indicator). Highest ad rank in the first ad position. Your actual CPC will be determined by the higher order of your ad, broken down by your Quality Score. The only exception to this rule is when you are the only bidder or have the lowest bid in the AdWords auction; then you pay the maximum bid per click! AdWords offers severe penalties for advertisers offering low quality bids. Conversely, people with a high Quality Score get higher ad rank and lower CPC.

How often does Google Auction go?

The auction is held monthly in billions of times. The results are that users find ads related to what they're looking for, and advertisers communicate with potential customers at the lowest prices, and Google generates billions of dollars in revenue.

How does Google Auction work?

Once the order is submitted to Google, the search engine processes the order and begins the auction, which then determines the position of the ad and the CPC for each advertiser.

How do you enter the Google Auction?

Google ads may be eligible to participate in an auction if you bid on keywords that match a user's search query. Your bids, Quality Score, and relevance will be used to determine if your ad is eligible to appear in search results.

What does the Google auction get?

Once advertisers have selected the keywords for which they'd like to bid, Google enters the keyword from your account that you consider more relevant to the auction with the maximum bid you set and the associated ad.

What is cost per click?

Cost-per-click (CPC) or cost-per-click (CPC) is the amount an advertiser pays each time someone clicks on their AdWords ad.

How does CPC work?

Your cost-per-click (CPC) is determined by your ability to compete, maximum bids, and Quality Score. Learn about the most expensive keywords in Google AdWords.

What is an average CPC in AdWords?

AdWords average cost-per-click (CPC) varies by keyword and industry, but is about $ 2.32 in search and $ 0.58 in the Display Network. Get more AdWords averages here.

What is Quality Score from Google?

This is the metric Google uses to determine the relevance and usefulness of your ad to the user, primarily based on your ad's clickthrough rate (CTR), keyword relevance, and the quality of your landing page. The higher your Quality Score, the better: high quality keywords will save money and increase your Ad Rank.

Sunday, December 16, 2018

Top 5 Best Email Providers?

2 comments
ActiveCampaign

ActiveCampaign is called one of the main alternatives to InfusionSoft. For those who need effective sales automation and marketing for InfusionSoft, but easier to use and configure, there is ActiveCampaign.

Despite the low cost and ease of use compared to InfusionSoft, you will not lose much in terms of functionality. ActiveCampaign still allows you to conduct marketing campaigns and behavior-based business campaigns, but with a preparation that most experienced business owners can understand.

The full version of ActiveCampaign provides a complete business solution from which you can place CRM, email marketing, transaction flow, sales automation, and more. With training and adaptive presentation, without the 4-digit board required by InfusionSoft, this is a great alternative if you want to automate interaction with customers, both new and old.

emai-marketing


Vertical response

Vertical Response lets you easily link email marketing campaigns to Twitter, LinkedIn, and Facebook. Scroll through the current contact list only and connect with a wider audience.

There are several ways to create your own electronic ad engine. If you are not good at using HTML, you can use the E-mail wizard. If you're interested in creating emails containing your company's websites and graphics, you can use the free form HTML editor. Do not disturb images or logos? Go with text option only, and simple.

Prices:

You can send up to 4,000 monthly e-mail messages to 1000 contacts for free.

Zoho

The Zoho campaign process consists of three sections: the basic information that identifies the campaign name, email data, content, and audience. The latter speak for themselves.

Your campaign can be completed by simply selecting recipients and other campaign details. In the "Content" section, you'll find the most useful WYSIWYG editor used for HTML content. You can add images, drag and drop objects, format text, and copy / paste any text in your email. Do you want this layout and layout to be the default setting for each campaign? Save in the library and cover you.

Take advantage of custom tags by creating custom fields. By creating a new field, you can create more efficient custom tags. The type of custom fields and tags that you create depends on the type of products and services you provide.

Prices:

The free test plan opens 2,000 subscribers / 12,000 e-mail per month. Prices start at $ 5 per month.

GetResponse

Maintain your contact list effectively and create marketing campaigns at the professional level.

The Contacts section allows you to add custom fields to contact lists and allows you to copy contacts as well as search.

GetResponse will follow the number of subscribers who can view email, complaint, unsubscribe or follow up links. You will also know how many messages were not received at the destination for any reason. You can also find out why people are unsubscribed.

The data shown is clearly shown in the pie charts and graph. You can view a summary of results after sending questionnaires.

Help and support are provided in the form of frequently asked questions, online seminars, PDFs, video tutorials, a glossary of terms and articles for the training center. There is support via email and live chat.

Prices:

They offer different packages depending on the number of subscribers, a basic start of $ 15 per month with 1,000 subscribers

iContact

IContact is simple but intuitive - it comes with HTML encoding options and marketing templates, depending on how you want to reach your campaign.

Streamlines an easy-to-navigate interface, and tabs in the top half of the screen let you create email campaigns and see how they work. After you select a tab, leave it at the discretion of the Setup Wizard, which will guide you through the rest of the process.

When you have a contact list, iContact will help you add a registration form to your website so you can turn your visitors into strong subscribers. Do you have a list of subscribers saved in a CSV or Excel file? Import them into your iContact subscription list.

Create aliases and send emails according to certain filters to determine your target market. iContact also includes social networking and Twitter integration, as well as Facebook-friendly features.

The answering machine sends automatic messages at specific intervals that are triggered by specific events. For example, if you sign up for a newsletter, you'll receive a callback from

Friday, December 14, 2018

What is a Quora? How we Marketing In Quora?

2 comments
What is a Quora?
Quora is a Q & A site where questions, answers, editing, and organization are conducted by the user community.

Quora-Marketing


Thus, Quora is a great marketing tool for the following reasons:


  • You get 1.5 million visitors per month
  • You can show your experience on this topic.
  • You will receive advice from the best experts.
  • You can access direct answers to your questions.
  • You can share content from external sources and your location on your profile.


Key features of Quora
personal file
The first thing you do after registration is to create your profile. You need to fill out this information, as if you want to prove yourself as an expert, you must present yourself as one of them. Take the time to be visually and informative about what you are doing and who you are and what your main themes are.
Click your name in the top menu bar. Then select "Profile" and "Edit" to add your title and profile content. Remember to add links to your social accounts or website. This will help attract referral traffic to your website from Quora.

Search and follow topics
Now that you have created your profile, you will need to start the following topics. You can use keywords in the search box to search for topics. The platform supports sentences, so you can easily find additional topics as you enter them.

Topic pages start with the latest tips and questions.

If you follow the topic, you'll get the most recent activity in your homepage feed. You can also configure in the Settings section to receive the latest questions in your mail.
You can also subscribe directly to any topic by adding / rss to the URL. If you use a search query to find a topic, just delete the keyword? Q = at the end of the URL before adding / rss. For Google, the URL for the topic is http://www.quora.com/Google, and the RSS feed URL is http://www.quora.com/Google/rss.
Below the basic questions and subscription options, you can find the latest actions on the topic, "Most Viewed Book" and people who follow the topic.
This way, you can easily connect with other experts or people interested in your topic. Just click "Subscribers" in the "About" section, and you'll see all who follow the topic.

Describe the subject of your experiment on your profile.
Once you know the topics that matter to you, you can go back to your profile and click on it.

For each topic, you can edit the related experiment. This is a good way to present your experience on every topic.
When you answer a question about a topic, the description you choose is displayed with the answer. If you leave this blank, a public CV will appear.

How to use Quora to manage reputation and customer service?


  • Add questions
  • Write Answers
  • Create your blog's
  • Publish Content

Thursday, December 13, 2018

What Is Lead Generation? Why It Is Important For Business?

1 comment
What is the leading generation?

The leading generation describes the marketing process to stimulate and stimulate interest in a product or service for the development of the sales pipeline.

Lead-Generation


The pioneering generation of digital channels is often used, and in recent years has seen significant changes with the advent of new online technologies and social gatherings. In particular, the abundance of readily available information on the Internet has led to the emergence of an "independent customer" and the emergence of new ways to develop and qualify potential customers before moving them to the sales department.

Why is the generation of leadership important?

The buying process has changed, and marketers must find new ways to connect with customers and listen to them through noise. Instead of looking for customers through group ads and emails, marketers now need to focus on finding them and learning how to build lasting relationships with customers.

Economics of abundance of information and attention
With the growth of the Internet, the world has changed from a lack of information to one of the surplus information. In fact, according to Google chief Eric Schmidt, "Between dawn of civilization and 2003, 5 XB of information was created, but most of this information is generated every two days, and speed increases rapidly."

The problem is that the abundance of information does not amount to attention. This is known as the attention economy. "In a world full of information, a wealth of information means there is nothing else: the lack of everything that this information consumes," said sociologist Herbert Simon,

This has changed from your purchase. Buyers are full of this noise, and it is better for them to ignore the messages they do not want to hear, and to explore what they want to know for themselves.

New purchase
In the old world of lack of information, the concept of leadership generation means that marketing found the names of prospective buyers and handed them over to sales. Buyers expect them to talk to sales and sales to uneducated buyers in the early stages, which were not yet eligible. All this changed. Today, buyers can conduct their research online and find a variety of educational resources through search engines, social networks and other online channels. Thanks to content resources, the modern buyer can learn a lot about a product or service before talking to the seller. Thus, companies must ensure that they create their digital presence.

The graph below shows how important this shift is. Both decision-makers and participants try to find you, and you will not find them.

Lead generation research
Many marketing departments allocate more money to generate methods. In particular, marketing costs are rising internally, as companies need to find more creative ways to meet the customer and overcome buzz.

Life was before the market in the Dark Ages. Marketo introduced us to the era of modern marketing and increased lead production by 71% over last year and sales increased by 18%. "- Doug Watsbon, Executive Director, Algonquin College [Source]

Wednesday, December 12, 2018

What are the Different Types Of SEO? Uses Of SEO?

1 comment

There are four main types of search engine optimization or search engines, all of which are designed to help you achieve higher visibility in search results:

  1. • White hat.
  2. • Black hat
  3. • Gray hat also
  4. • Negative SEO.


Key differences are related to how long it takes before you begin to see results (time), cost, risk, and cost.

Black-Hat-Seo


1.Black hat SEO

Black hat helps SEO to go to where you want to go faster. As a rule, this is cheaper because you use shortcuts that conflict with Google's published Webmaster Guidelines. In fact, many black hat tactics are specifically illustrated in brochures as things you should not do. In this way, it risks blocking your site and / or your site's content in search results or decreasing its ranking the next time Google updates its ranking algorithm. This is a concern. Google updates the ranking algorithm about 500-600 times a year. SEO Black Hat records value quickly, but there is a high risk of being unable to maintain value and not maintain it.

2.White Hat SEO

On the other hand, White Hat SEO techniques are compatible with Google's webmaster guidelines, but tend to take longer and cost more. On the other hand, White Hat SEO has a much lower risk and tends to provide long-term value and complexity over time. You'll find most SEO and content marketing companies like Banana, Search Engine Magazine, Search Engine Watch, Search Engine Earth, Search Engine Round Table, Post SEM, Stone Structure, GSQI and Seer Interactive in Philadelphia and SEMRush all. Use and suggest SEO tools and techniques.

3.Gray hat SEO

Gray hat SEO is somewhere in the middle, because that tactic is not specifically mentioned in the Google Directory. You should be careful when choosing this path, since it is not safe to assume that a particular technology has not been flagged or not mentioned as misleading and that any problem that gives you a problem will not negatively affect your assessment.

4.Negative  SEO

negative SEO is the practice of introducing search engine optimization techniques into a black or gray hat on someone else's site for the purpose of causing harm. Your competition gives you the opportunity to upgrade your search results.

Tuesday, December 11, 2018

What Is On-Page Parameter? What are the Key Parameters Of On-Page?

1 comment

1. Select one "Keyword attribute" on the page.

Each page should focus on a specific Keyword Theme or Group of Keywords using synomimes or a similar concept:

For example, for a European apartment rental company.

On the results pages that show rental properties in each city, you can, for example, target 3 sets of keywords:

Apartments [City]
Rent an apartment [City]
[City] Apartment for rent
Once you've selected the keyword strategy for your entire site. You can begin optimizing your metadata and URLs.

On-Page-Parameters


2. Improve your Google Natural SERP ads
2.1. Meta tags

  • Title
  • Meta description


2.2. URL

The pages associated with the most competitive keywords are your main market
Use URL Shortcuts not more than 5 words.
Include a keyword targeted to words, separated by a URL, with the "-"
Required tools:

URL rewrite tools: You can enable text-only URL redirection to a long, typically meaningless URL created by your site's Content Management System (CMS).
Deeper pages and longer tail
Use rich slices and index your bread crumbs

3. Content and structure of the page

"Every page is a chance." For ease of use, you should help the visitor to easily scan the article and continue browsing the site.

3.1. Addresses

Organize your content at another level and include your keywords and synonyms in: h1, h2, h3, h4.

For H1, you may have more than 1 H1 per page, but Matt recommends not to abuse it. Use H1 for what tries to do, taking into account your main address. Watch here Matt Cats video on H1

3.2. Bullet and point

You should facilitate scanning and highlight key messages.

3.3 Font

The size of the test may vary depending on the size of the font. We recommend using a line size of at least 0.75 microns, vertical scrolling - no more than "mouse wheel clicks". The ease-of-use criteria stipulate that the paragraphs do not contain more than "11 words on a large scale". Depending on the graphics used, this can mean 250-400 words. A very technical subject can need more information easily.

3.4 Rich content

Active or do not use Flash to make your website compatible with as many devices as possible.
For videos, it's easy to embed videos from YouTube or Dailymotion for fast streaming, better indexing, and no bandwidth costs.
For mobile devices, do not use flash and upload enhanced images.
Techniques and tools

Google Swiffy launched Google Labs: http://swiffy.googlelabs.com/ to convert SWF files (= Flash) to HTML5.
Use javascript to rotate images or images

4. Internal link structure
4.1. Anchor text

Hypertext link: Must be on the keywords that target this landing page.

4.2. Vertical navigation to deep pages

It is important to highlight the most important pages and facilitate access to the deep content.

4.3. Shortcut shortcut shortcuts

Use links on your homepage or high-level pages to increase the ranking of keywords that target deep pages.

5. Index your most important pages in Google and Bing.
5.1. Site Map

  • Create Sitemaps
  • Include the URL in Robots.txt
  • Send Google webmaster and bing tools to Google


5.2. Canonical URL

Google Webmaster Tools: The canonical link item

In this video after 7 minutes and 14 minutes, Matt explains why he created the canonical link item.

When you can not create a permanent 301 redirect
Background links because you can not control how people link to you
Uppercase letters
Session IDs
Tracking codes, analytics, and landing pages
On the e-commerce site: sort in descending ascending order.

6. Indexing for Google Places and Indexing Reviews

Rich snippet
Here are 3 useful links to implement rich snippets:

Google Webmaster Tools Help - About microformat formatting
hreview - Technical Documentation
hreview-aggregate - Technical documentation

These are the Main On-Page-Parameters

Monday, December 10, 2018

What are the Off-Page Techniques

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There are many people who just started creating a blog, and many people who have set up their website for a while do not know what search engine optimization is and how it is implemented!

SEO simply means search engine optimization. Here you can create your own web pages and implement some methods that will help you get the highest ranking possible on search engine results pages (SERP). In addition, organize your pages in Google / Bing / Yahoo / etc. The results pages increase traffic to your site.

SEO can now be divided into two categories: on the SEO page and out of page SEO.

SEO refers to a page that contains everything you can do on your site to help you better determine your position, such as page titles, internal links, meta tags, descriptions, etc.

SEO is a page that contains all the actions you can perform directly outside of your website to help you get a higher ranking, such as social networking, article publishing, forums, online marketing, etc.

Off-Page Techniques are:


Off-Page-Techniques


  • Blog Marketing
  • Forum Marketing
  • Search Engine Submission
  • Directory Submission
  • Social Bookmarking
  • Link Baiting
  • article submissions
  • Blog Commenting
  • classified submissions
  • Event submissions
  • Web 2.o submissions
  • Guest Blogging
  • Coupon code submissions
  • Citiation submissions

What types of digital content can I produce?

No comments

What types of digital content can I produce?

Digital Marketing, The type of content you create depends on the needs of your audience at different stages of the buyer's journey. You must start by creating buyer characters (use these free templates or try makemypersona.com) to determine the goals and challenges of your audience in relation to your business. At the grassroots level, your online content must help you achieve these goals and meet your challenges.

After that, you should think about when you are most likely to be ready to consume this content for the buyer's travel stage. We call this assignment of content.

Content-Marketing


When establishing content, the goal is to direct content based on the following:

Characteristics of the person to consume (where the buyer comes from).
How close is this person to a purchase (ie, stage of life cycle).
In terms of formatting your content, you can try many different things. Here are some of the options we recommend you use at each stage of the buyer's journey:

Stage of consciousness
Blog Articles Ideal for increasing free traffic associated with a strong SEO strategy and a keyword strategy.
Graphics They can be shared to a large extent, which means they increase the chances of finding them on social networks when others share their content. (Take a look at these free graphic templates to get started.)
Short videos Once again, these programs are very shareable and can help your brand find them in new audiences by hosting them on platforms such as YouTube.
Stage of the sight
Ideal ebooks for generating leads because they are usually more comprehensive than a blog or graphic publication, which means that a person is likely to exchange your contact information for your receipt.
Research reports. Again, this is a valuable content that is great for generating leads. New research and data reports from your industry can also work at the awareness stage because they are picked up by the media or the industrial press.
Online seminars. As a model of interactive and detailed video content, web-based tutorials are an effective step-by-step content format because they provide more complete content than a blog or video publication.
Decision stage
Case Studies Developing detailed case studies on your website can be an effective form of content for those who want to make a purchase decision because it helps you to positively influence your decision.
Certificates - Recommendations. If the case studies are not suitable for your business, a good alternative to your website is a good alternative. For B2C brands, think a little more testimonials. If you are a clothing brand, these photos can take the form of pictures of how other people are designing a shirt or dress extracted from a trademark label in which people can contribute.

Sunday, December 9, 2018

What are the benefits of digital marketing?

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What are the benefits of digital marketing?

Dissimilar most Tradition marketing efforts, digital marketing allows marketers to see correct results outcome in real time. If you have already placed an ad in a newspaper, you will know how difficult it is to calculate how many people have changed to this page and to be aware of your ad. There is no sure way to know if this ad is responsible for sales.
On the other hand, with digital marketing, you can measure ROI from every aspect of your marketing efforts.

digital-Marketing
Digital Marketing


Here are some examples:

Traffic on the site
Through digital marketing, you can see the exact number of people who saw the home page of your website in real time through the DigitalAnalytics program, available on marketing platforms such as HubSpot.
You can also find out how many pages they visited, what device they used, where they came from and other digital data.
This intelligence helps you prioritize the marketing channels that spend more or less time depending on how many people direct these channels to your website. For example, if 10% of your traffic comes from a free search, know that you may need to spend some time optimizing search engines to increase this percentage.
With offline marketing, it is very difficult to see how people interact with your brand before interacting with a vendor or making a purchase. Through digital marketing, you can identify trends and patterns of user behavior before they reach the final stage of a buyer's journey, which means they can make more informed decisions about how to attract them. On your website at the top of the marketing route.

Content performance and lead generation.

Imagine that you created a product publication and published it in people's mailboxes. This booklet is a form of content, although it is offline. The problem is that he does not know how many people opened the brochure or how many people threw it in the trash.
Now imagine that you have this brochure on your website. You can measure the number of people who viewed the exact page they are hosting and collect contact information from those who downloaded it using templates. Not only can you measure how many people see your content, but you can also create qualified prospects when people download them.

Friday, December 7, 2018

What Is Inbound Marketing? Difference between Digital and Inbound Marketing

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Inbound Marketing vs. Digital Marketing: Which Is It?

In appearance, the two seem identical: both occur primarily online and focus on the creation of digital content consumed by Internet users. So what's the difference?
The term "digital marketing" does not distinguish between push-and-pull marketing (or what we can now call "incoming" and "external"). Both are still digitalmarketing.
External digital tactics aim to send a message of direct marketing to as many people as possible in cyberspace, whether appropriate or not. For example, Al-Fatihah posters on the front of many websites try to promote a product or promotion to people who are not necessarily ready to receive it.
On the other hand, marketers who use internal digital tactics use online content to attract their target customers to their websites by providing useful assets. One of the simplest and best in digital marketing is a blog, which allows your website to take advantage of the conditions your ideal customers are looking for.
In the end, internal marketing is a way that uses digital marketing assets to attract, attract and delight online customers. On the other hand, digital marketing is simply an integral term that describes online marketing tactics of all kinds, whether considered internal or outbound.
Inbound-Marketing
InBound Marketing

Is Digital Marketing Work for All Businesses?
Digital marketing can work for any business in any industry. No matter what product your company sells, digital marketing always involves creating common characters to determine the needs of your audience and create quality content online. However, this does not mean that all companies must implement a digital marketing strategy in the same way.
B2B Digital Marketing
If your business is a business-to-business business, your digital marketing efforts are likely to focus on online generation, with the ultimate goal being to talk to a supplier. For this reason, your marketing strategy is designed to attract and convert potential customers who excel in sales quality through your website and compatible digital channels.
Beyond your website, you will probably choose to focus your efforts on business-focused channels, such as LinkedIn, where your demographic spends your time online.
B2C Digital Marketing
If your business is going from a business to a consumer (B2C), depending on the price of your products, digital marketing efforts aim to attract visitors to your website and make them become customers without having to talk to them. seller
That's why it's less likely to focus on "potential customers" in the traditional sense of the word and create a fast and attractive journey, from the moment someone arrives on your website until you create it. a purchase This often means that the characteristics of your product in your content are at a higher level in the marketing strategy than in the B2B sector, and you may need to use more powerful CTAs.
For mainstream businesses, channels like Instagram and Pinterest tend to be more useful than LinkedIn-centric business platforms.



Thursday, December 6, 2018

What Is Affiliate Marketing?

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Affiliate marketing

Affiliate marketing is a type of performance-based marketing in which a business rewards one or more affiliates for each visitor or customer brought by the affiliate's own marketing efforts.

Passive income.

That’s the dream, right?

Earn money while you sleep.

For 99% of people, affiliate marketing is how they get started.
Affiliate-Marketing
Affiliate Marketing

The idea behind it is that you promote other people’s products, often through an affiliate network, earning a commission if people actually end up buying thanks to your marketing.

It’s based on revenue sharing. If you have a product and want to sell more, you can offer promoters a financial incentive through an affiliate program. If you have no product and want to make money, then you can promote a product that you feel has value and earn an income from it as an affiliate marketer.

I’ve talked a little about it before, but today I want to dive deeper into what affiliate marketing actually is, what sides there are to it, and how to get started.  So, let’s Get into my affiliate marketing step-by-step guide. are you Ready?

Definitions
The best definition of what affiliate marketing is can be found on Pat Flynn’s Smart Passive Income:

Affiliate marketing is the process of earning a commission by promoting other people’s (or company’s) products. You find a product you like, promote it to others and earn a piece of the profit for each sale that you make.

will explain all 4 parties in a second.  But, when it comes down to the actual marketing, there are 2 sides of an affiliate equation: the product creator and seller and the affiliate marketer.

Therefore, affiliate marketing can be seen as the process of spreading product creation and product marketing across different parties, where each party receives a share of the revenue according to their contribution.

It’s not just the promotion or just the product creation that defines who you are as an affiliate marketer.

You can be both the creator and the marketer and still profit from the underlying idea of sharing revenue.

Now let’s look at all of the parts of a successful affiliate marketing system.

The Merchant: Sometimes also known as the creator, the seller, the brand, the retailer, or the vendor. This is the party that creates the product. It can be a big company, like Netflix, who produces Movies, videos Online.Or, it can be a single individual like Mariah Coz, who sells online courses to female entrepreneurs.

From solo entrepreneurs to startups to massive Fortune 500 companies, anyone could be the merchant behind an affiliate marketing program. They don’t even have to be actively involved. They just have to have a product to sell.

The Affiliate: This party is sometimes also known as the publisher. Affiliates can also range from single individuals to entire companies.  An affiliate marketing business can produce a few hundred dollars in commissions each month or tens of millions of dollars.

It’s where the marketing happens. An affiliate promotes one or multiple affiliate products and tries to attract and convince potential customers of the value of the merchant’s product so that they actually end up buying it.

Wednesday, December 5, 2018

What Is Analytics? What are the types?

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Analytics:

You need to know about your blog readers - where do they come from, what do they consume, where do they leave, how much time they spend and what actions they take and analytics tools like Google helps you with it. Mastering such analytics tools is important for a blogger to improve his game by publishing more blog posts in the topics that get more readership, likes, and shares. Every Creative blogger will be a Advance analytics user.

Google-Analytics
Analytics

If you’re serious about blogging and do everything it takes to make it a successful one, you’ll eventually end up becoming a digital marketing expert.

Types of data analytics

Descriptive analytics
Diagnostic analytics
Predictive analytics
Prescriptive analytics.

Why analytics is so important?

Using Analytics we collecting a data of our website and what keywords are ranking which location user comes from, how much time they spend to our site ecerything we can get through analytics.

Integrated Digital Marketing:

By now, you would’ve realized that becoming a successful blogger is not luck-dependent. it depends on how well you’re using the marketing channels and tactics together to achieve the best results. Using two or more marketing channels and tactics to achieve results is termed as integrated digital marketing. And, if you’re truly focusing on driving the best results to your blog, you’ll be automatically mastering the integrated digital marketing skill.I guess now, how you can become a digital marketing expert through blogging is clear.

What Is EMail Marketing and Email Marketing Types?

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Email Marketing:

It will focus on the list of construction and blogging go hand-in and any successful blogger (or who wants to become a successful blogger). In addition, as part of the Monotiming blog, bloggers use email to support their revenue-generating plans. Some of the most commonly used email tactics are updating readers with the latest blog posts through weekly newsletters, engaging content with emails only, and promoting products and services through Emails. And those tactics are the most important parts of email marketing. When you create, organize, and activate your email list, you also route email marketing to Master.

Email-Marketing
Email Marketing


Email Marketing Types:

1. Client Based Emails
2. WebMail

Forms Of Mails:

1. Commercial Mails
2. Transactional MAils
3. Receipts mails
4. Follow-Up Mails
5. Review Requests
6. Promotional Mails ans Etc...

Email: Electronic Mail
IMAP: Internet Message Access Protocol
SMTP: simple Mail Transfer Protocal

Email Marketing Service Providers:

1. Send In Blue
2. Mail Chimp
3. Constant Contact
4. Aweber
5. Convertkit
6. GetResponse
7. Active Campaign and etc...

Email Lead Magnet:

An Free eBook
Tips or resources
A white paper or case study
A free webinar
A free trial or sample
A free quote or consultation
A quiz or assessment
A coupon

Monday, December 3, 2018

What is SEM and SMM ? Difference between SEM and SMM?

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Search Engine Marketing:

On the off chance that you truly need to exceed expectations at blogging, you can't simply depend on the natural activity. As it may require a significant stretch of time to get the natural activity to your new blog entries, you can use Google Adwords and Bing Ads to increase moment footing. Since you'll be concentrating on research or mindfulness watchwords for promotions, it won't cost you much. Likewise, you don't need to concentrate just on Adwords or Bing Ads, you can attempt and test second level and third level players like 7Search, AOL seek and so forth.

What-is-Sem
SEM


Furthermore, in the event that you utilized this strategy, you'll be figuring out how to make advertisement battles, composing adverts, estimating and enhancing the promotions which mean, you'll be acing web index showcasing otherwise known as PPC publicizing.

Social Media Marketing:

Social is a fundamental part to prevail with regards to blogging and in prior occasions blogging is considered as a web-based social networking action in light of the fact that your blog entries can bring out remarks, likes, and offers from the perusers. To use web based life to drive communications, you have to take in the perfect time to post on social medias and to make internet based life posts that get likes and offers. When you do it, you'll be learning and acing web based life promoting.

Social Media Advertising:


It's a known factor that Facebook wouldn't like to you get quite a bit of free likes and shares and the natural reach for the posts are reducing continuously. Running fruitful internet based life promotions have turned into an essential part to prevail as a blogger. Numerous bloggers have neglected to perceive this change and adjust to it and it has cost them, denying a considerable lot of their perusers and the offers from them. This opens up the way to learn and ace web based life promoting.

What Is SEO ?

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Search Engine Optimization

                                 Search Engine Optimization, famously known as SEO is the most looked for after and the most trouble some expertise to ace. Google is tweaking its positioning calculation 200 times each year which keeps the experts on their toes as the strategies that worked before could end up futile at the moment Google pushes a refresh.
Search-Engine-Optimization
SEO


When you compose your blog entry, you would've done watchword research to pick the correct catchphrase to center and contender research to recognize what sort of substance your rivals have distributed. Those two stages are the beginning of a decent SEO process.

While composing the blog entry, you'll be utilizing the 'objective catchphrase' in the correct territories to enhance the positioning conceivable outcomes of that article. Additionally, you'll be utilizing it in the URL and grapple writings. It is the 'on page improvement' some portion of SEO.

When distributing the post, you'll be connecting with influencers to advance your blog. You'll utilize social channels to advance it. You'll likewise consider strategies like utilizing PR inclusion or remarking or posting the blog entry interface in the networks or utilizing social bookmarking and so on. Those means are a piece of the 'third party referencing' segment of the SEO.

In this way, while concentrating on composing and advancing your blog entry, you're acing the significant segments of SEO.

Sunday, December 2, 2018

What Is Digital marketing

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A Digital Marketing process is a wide term to clarify any number of steps you take to accomplish a digital methodology. You may have a Digital Marketing procedure to minister content, plan posts, and draw in with your crowd as a feature of your online life system.
Digital-Marketing-Types
Digital Marketing


Types Of Digital Marketing :

  • Social Media Marketing. ...
  • SMO
  • Content Marketing. ...
  • Search Engine Optimization (SEO) ...
  • Search Engine Marketing (SEM) ...
  • Pay-Per-Click Advertising (PPC) ...
  • Affiliate Marketing. ...
  • Email Marketing. ...
  • Quora
  • Lead-generation
  • SMS Marketing