What Is On-Page Parameter? What are the Key Parameters Of On-Page?

1. Select one "Keyword attribute" on the page.

Each page should focus on a specific Keyword Theme or Group of Keywords using synomimes or a similar concept:

For example, for a European apartment rental company.

On the results pages that show rental properties in each city, you can, for example, target 3 sets of keywords:

Apartments [City]

Rent an apartment [City]

[City] Apartment for rent

Once you've selected the keyword strategy for your entire site. You can begin optimizing your metadata and URLs.

2. Improve your Google Natural SERP ads

2.1. Meta tags

2.2. URL

The pages associated with the most competitive keywords are your main market

Use URL Shortcuts not more than 5 words.

Include a keyword targeted to words, separated by a URL, with the "-"

Required tools:

URL rewrite tools: You can enable text-only URL redirection to a long, typically meaningless URL created by your site's Content Management System (CMS).

Deeper pages and longer tail

Use rich slices and index your bread crumbs

3. Content and structure of the page

"Every page is a chance." For ease of use, you should help the visitor to easily scan the article and continue browsing the site.

3.1. Addresses

Organize your content at another level and include your keywords and synonyms in: h1, h2, h3, h4.

For H1, you may have more than 1 H1 per page, but Matt recommends not to abuse it. Use H1 for what tries to do, taking into account your main address. Watch here Matt Cats video on H1

3.2. Bullet and point

You should facilitate scanning and highlight key messages.

3.3 Font

The size of the test may vary depending on the size of the font. We recommend using a line size of at least 0.75 microns, vertical scrolling - no more than "mouse wheel clicks". The ease-of-use criteria stipulate that the paragraphs do not contain more than "11 words on a large scale". Depending on the graphics used, this can mean 250-400 words. A very technical subject can need more information easily.

3.4 Rich content

Active or do not use Flash to make your website compatible with as many devices as possible.

For videos, it's easy to embed videos from YouTube or Dailymotion for fast streaming, better indexing, and no bandwidth costs.

For mobile devices, do not use flash and upload enhanced images.

Techniques and tools

Google Swiffy launched Google Labs: http://swiffy.googlelabs.com/ to convert SWF files (= Flash) to HTML5.

Use javascript to rotate images or images

4. Internal link structure

4.1. Anchor text

Hypertext link: Must be on the keywords that target this landing page.

4.2. Vertical navigation to deep pages

It is important to highlight the most important pages and facilitate access to the deep content.

4.3. Shortcut shortcut shortcuts

Use links on your homepage or high-level pages to increase the ranking of keywords that target deep pages.

5. Index your most important pages in Google and Bing.

5.1. Site Map

5.2. Canonical URL

Google Webmaster Tools: The canonical link item

In this video after 7 minutes and 14 minutes, Matt explains why he created the canonical link item.

When you can not create a permanent 301 redirect

Background links because you can not control how people link to you

Uppercase letters

Session IDs

Tracking codes, analytics, and landing pages

On the e-commerce site: sort in descending ascending order.

6. Indexing for Google Places and Indexing Reviews

Rich snippet

Here are 3 useful links to implement rich snippets:

Google Webmaster Tools Help - About microformat formatting

hreview - Technical Documentation

hreview-aggregate - Technical documentation

These are the Main On-Page-Parameters