Digital Marketing is a process promotion,marketing generate sales and create brand awareness. seo stands for search engine optimization.

Wednesday, December 19, 2018

Which-is-better-SEO-or-PPC

26 comments
Both options are wonderful, but you have to understand the difference.

SEO is a time-consuming and changing process, and PPC is fast and result oriented.

As a general rule, we typically refer to Google and perform the corresponding search, and the result is based on several factors. Maybe you will not know that a white hat today will eventually become a black hat tomorrow. All that is between the black and white hat is called gray hat technique. Therefore, this line should not be used during search engine optimization. In addition, you must deeply understand the place of residence. So, the professional SEO job has several limitations:

Which-is-better-SEO-or-PPC


The process is slow and the results take some time.

During the night, your site may be moved back to results, and you should be ready to answer your boss at any time.
SEO controls content marketing, and this is where most business owners do not want to spend money.
The ROI approach is not clear when compared to PPC.
Comparing PPC with SEO is a costly business, but it depends on intelligence and math. You can generate quick results and leads. You need to understand the basic concepts of Adwords, FB and Twitter, and integrate this with redirection, you can get enough advantages through search engine optimization.

So from a professional point of view, PPC has the following advantages.


  • Quick process and immediate results.
  • Work on an ROI approach.
  • The results are measurable and can get fantastic reports.
  • No need to learn new Google updates or XYZ updates. No need to invest in SEO marketing, content or marketing via social media.
  • The biggest advantage I've seen with PPC pay people. In my opinion, PPC executives get a better salary than SEO.

Considering all the above ideas, I think that for 3 years, PPC CEO for 3 years is CEO of SEO.

Two kinds of SEO investments

Before you invest in your SEO campaign in a boisterous expectation of three to four investment returns, you need to know that there are two types of SEO investments. Each is taken into account when calculating the return on investment.

Financial Investments.

This is exactly how much money you spend on promoting your site. This money can be spent on buying backlinks, creating content, fixing issues on the page and SEO tools to help you track and modify your current SEO campaigns.

Investment time

This type of investment is often overlooked. Although this does not become less important. In fact, temporary attachments mean the timing of implementing all stages of a search engine optimization campaign, which will appear on the first page of Google. In addition, you must set the watch rate of your SEO agency or SEO specialist. You need to keep track of your spending time to see if SEO is a good channel for your business.

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